During the early 2000s, many business owners may have thought the advent of the computer might be the beginning and end of the “digital transformation.” However, almost two decades later, we are witnessing even greater levels of adoption of digital apps and programs.
So, why is digital marketing important?
With the growth of the Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online.
This article will help you understand the reasons why digital transformations are taking place and why companies should switch to digital.
Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. In fact, 89% of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness as much as 80%.
Creating worthwhile customer experiences have become a top priority for most forward-thinking companies. 67% of consumers say they will pay more money for positive customer experiences. In today’s digital world, customers are becoming smarter and learning to leverage the internet to research products and services before they buy. If your website is not search engine-optimized and user friendly, you are about to missing some sales.
At the point where you don’t want to miss potential customers, digital marketing methods offers more ways to target unique and specific audiences and demographics than traditional media. İt is able to be much more refined to target the specific audience that is interested in and searching for your product/service. The results are less wasted marketing dollars and more sales!
After completing a succesful targeting, companies can start a campaign to produce their product/service. They can monitor their campaigns and optimize them for better results. With digital marketing, you can see metrics such as impressions, clicks, likes, shares, comments, conversions, and more. You can easily set up your tracking system to monitor specific metrics for your campaigns. When you can track your campaign’s performance, it’s easier to fix it and adapt to changes.
To conclusion, through strategically designed websites, optimization, content creation, SEO, and digital campaigns and with lower costs per lead and higher conversion rates, companies are seeing higher ROI (Return On İnvestment). It seems, digital marketing is going to be less expensive and more effective method than traditional ones in coming years.
