Dijilab Education
At Dijilab, we take a sincere interest in your professional development and growth. We will help you expand the scope of your ambitions and provide you with the skills and confidence to turn them into reality. helps you to expand your current knowledge and explore the latest digital marketing trends while developing your own concepts of digital marketing.
Plus, you will learn through a practical and interactive teaching approach, discussing pioneering changes while developing your understanding of digital marketing concepts.
With Specialized Program in Dijilab
You will be able to;
-Design a Google Adwords campaign, defining which network is most suitable for your advertising objectives and with which segmentations. You will also need to design ads according to recommended best practices.
-Define the strategies, objectives and tactics of Relationship Marketing and how this is linked to the corresponding Digital Marketing ecosystem.
Below, you can review Dijilab’s course content on Digital Marketing, Social Media Ads and Web Analysis.
Digital Marketing Fundamentals
– Introduction to Digital Marketing and Basic Concepts
– Digital Media etc. Traditional Channels
– Digital Marketing Ecosystem
– Strategic Approaches in Digital Marketing
– Basic Advertising Models
– Multi-Channel Digital Marketing Management
– Target Audience and Competitor Analysis in Digital
– Consumer Segmentation
– KPI Determination and Introduction of Key KPIs
Digital Media Planning and Optimization
– Introduction to Content: Evolution of Content from Traditional to Digital
– Using Marketing Strategies in Digital
– Highly Interactive Digital Content Formats
– Best Tools for Trend Tracking
– Nutritional Resources for Content Continuity
– Creative Content Suggestions for Every Medium
– Finding Ideas and Positioning Methods
– Tips for Writing Popular Blogs
– Content Title Finding Techniques
– Practical Content Creation Tools
Web Analytics
-İntroducing to Web Analytics.
-Web-based Analytics and software products.
-Being aware of the different analytics tools.
-Learning Affiliate, Internet, and Referral Marketing.
-Understanding advertising using analytics.
Search Engine Optimization (SEO)
– Introduction to SEO
– SEO Definitions and Usage Reasons
– Google’s Page and Content Evaluation
– White Hat and Black Hat SEO
– Basic SEO Techniques
– Keyword Analysis and Correct Keyword Goals
– Backlinks
– SEO and Content Relationship
– Frequently Used SEO Tools and Services
– Basic SEO Mistakes
Google Ads
– Google Ads Account Setup
– Billing
– Campaign Types
– Keywords
– Ads and Extensions
– Google Auction and Quality Score
– Shopping Ads
– Formats and Targeting in Display and Video Ads
– Conversions
– Bid Strategies
Google Tag Manager
-What is Google Tag Manager?
-How to Set Up a Google Tag Manager Account
-Tags, Triggers and Variables
-How to Create a Tag
-Testing with GTM and Debugging Your Tag
-Best Extensions for GTM
Google Search Console
-Excellent Understanding of Google Search Console
-Registering Webiste for Search Console
-How to submit Sitemaps to Google Search Engine
-Monitoring website performance and inbound/outbound links
-Analyze existing or new keywords performance
-Improve user experience and monitor traffic
Google Analytics
– Google Analytics Setup
– Measurement Strategy and Implementation Planning
– Major Terms in Google Analytics
– Google Analytics Account / Property / View Structures and Settings
– Property and View Configurations
– Enhanced E-commerce Module Installation and Interpretation
– Basic and Customized Google Analytics Reports
– Integration Control Methods
– Studies and Interpretations on Google Analytics
Facebook and Instagram Ads
-Introduction to Facebook Advertising
-Using Business Manager
-Facebook and Instagram Ad Models
-Setting Targeting Options and Campaign Goals
-Bid Systems and Procurement Models
-Budget Planning
-Creating a Custom Audience
-Facebook Pixel Creation and Placement
-Facebook Conversion Creation
-URL Parameters and Pixel Tracking
-Creating Facebook Catalog
-A/B Tests in Facebook Ads
-Tips and Optimization for Effective Ads
-Ad Metrics and Reporting
-Facebook Ad Creatives
Benefits Of The Course
– You will understand the complete ecosystem of Digital Marketing.
– You will have the basic knowledge required for digital marketing and social media expertise.
– You will get comprehensive information about the digital marketing ecosystem, business models and technologies with current examples.
– You will be able to master tools such as Google Ads, Google Analytics, Facebook Ads.
– You will learn about social media management, SEO style, community building, effective advertising and campaign creation, crisis management, panel management.
– You gain categories skills in systematic, effective and result-oriented management of strategies.
– You will learn to monitor or control to take corrective actions.
