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oday, consumers rely heavily on digital tools to learn about a product, brand or service. Digital marketing allows the product, brand or service to be advertised and met with the consumer through digital channels such as search engines, websites, social media, e-mail and mobile applications.
360-degree digital marketing enables any product, brand or service to meet the consumer by using advertising on all possible platforms. It directly reaches the target users and leads to the brand meeting with the potential customer.
To be a strong brand, you need to have a strong digital marketing strategy. For this, you must show the customer that you have a 360-degree viewpoint.
- What digital channels are your potential customers using?
- Where do your potential customers spend their time online?
- What is the customer journey to your website?
- How do you track potential customers who reach your inbox?
- How do you get feedback from sales on whether the potential customer is doing well?
The way to create the most effective marketing strategy is through 8 basic topics.
1. SEO (Search Engine Optimization)
Today, 93% of online experiences begin with search and 70% of links that users click come from results on search engine results pages. Not being featured in organic search engine results or on the first page of Google makes it difficult for your potential customers to reach your brand.
SEO helps you to gain both brand awareness and increase website traffic. It is all about making your website as visible as possible through search engines. For a strong SEO structure;
- You should optimize your titles, URL and descriptions for all pages.
- You should focus on blogging.
- You should create shareable, useful content to attract inbound links.
- You should catch the site speed that will satisfy the customer.
2. PPC (Pay Per Click Advertising)
On average, the top three paid ad spots get 41% of clicks.
PPC is a type of ad format in which the advertiser pays the publisher after the ad is clicked. These types of ads will help you drive a lot of traffic to your web page as they appear at the top, bottom or right of Google search pages. To have a strong PPC strategy;
- You should choose the appropriate campaign model and keywords.
- You should monitor your campaigns on an ongoing basis.
- You should match your negatively under-performing keywords.
3. CRM (Customer Relationship Management)
Today, 69% of people say they would recommend a company to others if they had a positive customer experience.
Strong customer communication is an essential part of the overall digital marketing strategy. Satisfying and retaining your customers will keep them in the limelight with your products and services for a long time. To keep your communication with your customer strong;
- You should ask your customers how they are finding your product or service.
- You should respond to customer complaints and issues.
4. Outbound Email Campaigns
Today, 91% of consumers check their email daily which means that you should be including outbound email campaigns in your digital marketing strategy.
In order for your brand to gain an edge over the competition, it must take advantage of all digital marketing avenues. Outbound email campaigns are a great way to connect with existing customers, build trust and develop relationships with potential customers. By combining online and offline data they allow you to feed potential customers with customized and personalized content that addresses their trouble spots directly. For a strong outbound email campaign;
- You should make personal touches. Rather than mailing to a certain community, there will be much more positive feedback from mailing made in honor of the person.
- You should avoid scattergun approach.
5. Lead Management
Today, 79% of marketing leads never convert to sales, with a lack of lead management the most common cause for this poor performance.
Lead Management is a process where your website visitors become your leads, your loyal customers. When you ask the right questions about your brand using fun ways such as surveying, you increase your chances of making your loyal customers the lead. It’s about getting the best possible return from every possible sale while creating lead. In order to generate best possible results;
- You should do marketing automation to make it easier for you to create nurture campaigns.
- You should understand your typical buyer journey.
- You should try to avoid aggressive sales pitches with your communications.
6. Social Media
Today, B2C brands are active on 58% LinkedIn, 75% Twitter, 96% Facebook, 54% YouTube and 51% Instagram social media to increase their awareness.
Social media is the most effective strategy in digital marketing. Various social media platforms, if used in the right ways, make it easier to reach existing and potential customers to increase brand awareness. To make effective your social media marketing;
- You should have a solid plan.
- You should create content from other websites and blogs in your industry.
- You should reply every comment and messages, especially negative ones.
7. Content Marketing
Today, 63% of content marketers agree that content provides positive ROI. It’s a marketing tool that involves creating, publishing, distributing content for potential client. It is the best way to increase your brand awareness, drive organic traffic and acquire new customers. To create an effective content marketing strategy;
- You should make sure your chosen medium is aligned to your goals.
- You should ensure your content’s continuity after creating it.
8. Website
Today, 40% of the people abandon a website if it takes more than three seconds to load.
As a business, you should remember that the ultimate goal of all your digital marketing campaigns is your website. No matter how good your products or your reputation are, if the user does not get a quality experience from your website, there will be no conversion. To create a useful website;
- You should make it easy for people to get where they need to go once they land.
- You should provide an initial intro to your product or service.
- You should build a responsive design.
